Available in WA, Queensland and New South Wales State Editions.

The Starting Point Magazine is an annual magazine, which is released in January each year. It is designed to assist the new homebuilder and renovator by providing a valuable reference and resource book.

The Starting Point Annual is a complete guide to building and renovating a new home. It is divided into easy-to-read, informative sections, that takes the reader in a non-technical way through all stages of buying a block of land, working with the selected builder, avoiding misunderstandings and disappointments. From initial planning and paperwork to responsibilities and final handover.

It is a not a technical book, but will save time, tears and thousands of dollars. There are sections for the Project and Display Home builders to display their latest homes as well as sections for Individual and Specialty builders. There is also a highly valuable Building Materials Product and Service Guide, which is written in our unique fact sheet style devoted to the wide range and availability of products used in constructing and renovating homes.

This is more than just another coffee-table magazine displaying magnificent luxury homes. This well-established publication is all about building, buying and creating homes. It is an established system that has proven itself for many years to reach the target of new home land buyers.

It’s available from newsagents for $21.95. Copies are also distributed free of charge by land sales agents to clients who buy new land.

Contact persona@iprimus.com.au


Download a sample of The Starting Point Magazine

The Starting Point (Queensland)

Front cover, inside front cover and page 1 to 31 - 5mb PDF



Our clients still continue to bring their magazine with them into our offices and display homes and use it as a useful reference guide when selecting products, colours and finishes for their new homes."
Simon Cain – Sales & Marketing Manager
Webb & Brown – Neaves Home Builders


“We have always supported the idea on only committing to quality magazines that cater directly to our market, and The Starting Point has certainly proved itself over the last few years."
Tony Pritchett – Managing Director
Plunkett Homes


“Atrium Homes have been using ‘The Starting Point’ as one of our major marketing tools for a number of years now and have always received a good response throughout the year.”
Rod Dawes – Sales Manager
Atrium Homes


“My sister received one last year when she bought a block of land and she loved it. I had no idea that I would receive one when I bought my block last Sunday. What a fabulous product, and so very informative.”

Mrs N. Gilkerson










Persona Publishing: Suite 217 "The Westpoint Business Centre"
396 Scarborough Beach Road, Osborne Park, WA. 6017
Telephone: 08 9242 5250 • Fax: 08 9242 5251 •
Email: persona@iprimus.com.au